Across many markets, a growing number of adult smokers are choosing e-cigarettes as an alternative to conventional tobacco cigarettes. The reasons are practical, personal, and often closely linked to a desire to move away from smoking without immediately giving up the familiar routines associated with it.For many people, smoking is not only about nicotine. It can also be tied to moments of relaxation, social habits, hand-to-mouth gestures, and daily routines. E-cigarettes offer a different way t [...]